Digital Marketing New Zealand - Contact Us Today!
Digital Marketer - Traffic for your business website!
Victory Graphic Design - Digital Marketing Services for your business!Digital Marketing, Internet Marketing or Online Marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Websites or emails. Digital Marketing, Internet Marketing & Online Advertising efforts in New Zealand and world wide are typically used in conjunction with traditional types of advertising such as radio, television, newspapers, magazines and direct mail drops.
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Some of the well known brands we use to market online are:
Goolge Adwords, BingAds, Facebook, Instagram, Pinterest, Tumbler, LinkedIn, Google Plus, Youtube & Snapchat. This is not an exhausted list as other platforms become available quite often. We use these online media platforms because they are very well populated and used globally by users daily. They have high user traffic which brings more oppurtunity to get your business brand and products in front of more eyes.
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Why your business should use Digital Marketing NOW
- Digital Marketing is a proactive form of reaching your potential clients online and can be used to market to them initially or to re-market to them once the user has visited your website.
- You can use traditional forms of marketing to drive them to your physical store or online website. If the user visits a certain product page or Geo-targeted landing page on your website, you can then present them with tailored marketing via internet/social media campaigns.
- It is a great way to find out your customers interests and what products are popular and trending. This also helps in testing what marketing works and what does not which can save you money in future.
- The potential to reach huge audiences is attractive. It can be a cost effective way to reach a lot of people in a short space of time or over a longer period. Spend is easily managed and can be measured based on ROI (Return On Investment).
- You can use traditional forms of marketing to drive them to your physical store or online website. If the user visits a certain product page or Geo-targeted landing page on your website, you can then present them with tailored marketing via internet/social media campaigns.
- It is a great way to find out your customers interests and what products are popular and trending. This also helps in testing what marketing works and what does not which can save you money in future.
- The potential to reach huge audiences is attractive. It can be a cost effective way to reach a lot of people in a short space of time or over a longer period. Spend is easily managed and can be measured based on ROI (Return On Investment).
What is PPC Search Engine Digital Marketing?
PPC or Pay Per Click Search Engine Marketing (SEM) is basically how Google Adwords or Bing Ads work. You pay when a customer clicks on your paid advertising when it is displayed in search. You have probably clicked on many of these "Ads" in your journeys through the internet. This form of Digital Marketing can be a hugely effective way of reaching your potential customers. You will want to manage your PPC ad campaigns wisely though as they can also chew through a lot of your marketing dollars if not set up correctly.
Specialised Areas Of Digital Marketing
Digital Marketing can also be broken down into specialised areas such as Web Marketing, Email Marketing & Social Media Marketing:
1) Web Marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimisation (SEO).
2) Email Marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers. This is by data gathered via multiple means i.e. a person gives you their email address when they sign up to your services in-store or a person inputs their details into your website and consents to ongoing marketing.
3) Social Media Marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Instagram, Twitter, YouTube, Pinterest, Digg, etc.
2) Email Marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers. This is by data gathered via multiple means i.e. a person gives you their email address when they sign up to your services in-store or a person inputs their details into your website and consents to ongoing marketing.
3) Social Media Marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Instagram, Twitter, YouTube, Pinterest, Digg, etc.
Digital Marketing & NZ Business - What Has Changed With Traditional Marketing
With the event of Internet TV & Radio the game has changed for marketing in these ways:
1) TV - Netflix, Neon, and many other Streaming Internet TV Services have cut out the ads. Many people have moved towards these services away from traditional TV making it somewhat difficult to market to.
2) Radio - Spotify, Apple iTunes, and many other Streaming Internet Music Services have become very popular and are ad free for a small subscription. Music lovers have flocked in droves to this medium of getting their favourite music. It is highly mobile, meaning the user can listen to it at home, in the car, on the boat, at the office, etc. So radio advertising has slowly become less effective due to people moving away from traditional radio and the advertisements not getting as many ears as it used to.
3) Print - Google News, Stuff.co.nz, and many other Digital Media Services have brought up to date news to the reader. Which a press of a button the user can get their news and information fix at any time 24/7. Traditional Printed Media has slowly but surely given way to digital format. Many people have moved away from the tangible newspaper to the digital version online. Advertising via print is becoming a less responsive way to reach your audience as the audience just isn't like it used to be to view your ad no matter how wonderful it is.
2) Radio - Spotify, Apple iTunes, and many other Streaming Internet Music Services have become very popular and are ad free for a small subscription. Music lovers have flocked in droves to this medium of getting their favourite music. It is highly mobile, meaning the user can listen to it at home, in the car, on the boat, at the office, etc. So radio advertising has slowly become less effective due to people moving away from traditional radio and the advertisements not getting as many ears as it used to.
3) Print - Google News, Stuff.co.nz, and many other Digital Media Services have brought up to date news to the reader. Which a press of a button the user can get their news and information fix at any time 24/7. Traditional Printed Media has slowly but surely given way to digital format. Many people have moved away from the tangible newspaper to the digital version online. Advertising via print is becoming a less responsive way to reach your audience as the audience just isn't like it used to be to view your ad no matter how wonderful it is.
This is a quick overview of the Digital Marketing Services that Victory Graphic Design can provide for Your Business.
We also do Graphic Design, Logo Design, Business Card Design, Web Design,
Digital Marketing, Social Media Marketing & Website SEO!
To make an enquiry simply enter your details into the Contact Form above or give us a call today.
We also do Graphic Design, Logo Design, Business Card Design, Web Design,
Digital Marketing, Social Media Marketing & Website SEO!
To make an enquiry simply enter your details into the Contact Form above or give us a call today.
